Mixpanel

“With Mixpanel, anytime somebody can answer their own question, they don’t need to ask me to go and find the data for them. And then I’m not blocking them either. It benefits everybody.”

“Omtera provided much more than onboarding. Through training, design calls, and workshops, they helped us establish a strong foundation and ask the right questions. Their expertise accelerated our ability to use Mixpanel effectively, making the platform an integral part of our growth process from day one.”

“The Cohorts and Ads integrations are game-changers for us. With Cohorts, we can segment users instantly without writing SQL. With Ads integrations, we can directly connect ad spend to engagement and retention, which allows us to optimize campaigns on the fly.”

“Mixpanel has significantly decreased dependency on manual SQL analysis and given us a trusted analytics platform. This means campaigns no longer stall because of data delays. Our teams now move faster from idea to execution and can directly connect actions to results.”

“Our main goal was to track and optimize growth campaigns with speed and confidence. We wanted to move from repetitive report building and slow SQL queries to an agile workflow where insights are immediate, accurate, and actionable.”

“Mixpanel helped us move from assumptions to real insights; cutting campaign setup time from days to hours and boosting our targeting performance.”

“With Mixpanel, we can finally move from guessing to knowing. Cohorts and integrations gave us the speed we needed. Our teams can now test and learn in real time.”

“Migros One is a great example of a company that embraced analytics not just as a tool, but as a mindset. Their cultural shift to data-driven decision making is what accelerates their growth.”

“Mixpanel has transformed how we approach growth. Every team can now access the insights they need instantly, which makes us more agile and confident in our decisions. Partnering with Omtera ensured we had the right foundation and guidance to make this shift quickly and effectively.”

“Our strategic partnership with Migros One is focused on embedding AI powered analytics into leadership culture leveraging Mixpanel to enable faster decisions, stronger customer experiences, and sustainable growth at scale. We are proud to contribute to this journey.”

“We were spending far too much time writing SQL queries and repeating the same campaign tests. The delay between idea and execution was holding us back.”

““We’re excited to continue exploring this direction with Mixpanel,” concluded Waranugraha.”

““As we look to the next phase, we envision AI embedded in processes from requirements gathering through testing and deployment,” said Pramana Suranta. “We recognize AI’s potential to streamline manual work and further enhance our focus on other areas, allowing our teams to accomplish more, especially in maintaining quality. We see AI helping with forecasting peak seasons, particularly during high traffic events like Christmas and Hari Raya, to better allocate resources like server instances without wasting budget on over-provisioning.””

““We see MCP as an important step toward the next generation of analytics where data is not just visualized in dashboards but actively integrated into how teams think, investigate, and make decisions,” said Waranugraha. “MCP opens the door for analytics to move from passive reporting to an active intelligence layer that helps teams understand their systems, users, and product decisions much faster.””

““Before MCP, approximately 200 employees actively used Mixpanel,” said Pramana Suranta. “By connecting the MCP agent, we’ve unlocked data for 100% of the company with all 900+ employees at DANA now having access.””

““Instead of having a specialized engineer spend hours digging through dashboards to understand an incident, anyone on the team can now ask a question and get the full story from user impact to potential root cause in minutes versus hours,” cited Waranugraha.”

““Using MCP, we have reduced the time spent on manual work so the team can focus on planning for improvements and better decision-making,” said Pramana Suranta. “It used to take half a day for the 20 people involved in moving data for a C-level report. Now it’s down to less than a minute, and we have been able to recoup that time for more value-add work.””

““This helped us decide in real time whether to release a fix immediately or wait. Pre-MCP, we would’ve waited until the campaign was over and then released the changes later with consequences to that delayed timing. With MCP, we saved one week of the impact becoming more widespread,” said Waranugraha.”

““We used Mixpanel to analyse user events and error codes, identified the affected merchants over the last 30 days without leaving a desk, shared the list with the merchant team, and they prioritized visits by severity,” said Pramana Suranta. “It took us five minutes to detect the issue in Mixpanel and five minutes for the merchants to fix it on-site.””

““With MCP integrated into our workflow, we can now ask our agents to immediately analyze the trend and generate a report explaining the scope of the issue,” said Waranugraha. “Within minutes, we can understand the breadth and depth of the impact—how many users are affected, what kind of users they are, and which part of the product journey is involved.””

““Mixpanel’s MCP server transformed Mixpanel from a dashboard we periodically check into a system we can query and reason with,” said Waranugraha.”

““We can synthesize massive information from Mixpanel, crash analytics, Notion knowledge base, and more, to give us the whole picture,” said Waranugraha. “That is what is really unlocking us.””

““All of this freed up our domain experts from being ‘Mixpanel query humans’ and let them focus on actually fixing the problems, not just finding them,” shared Pramana Suranta.”

““Before MCP, if a PM or support team wanted to know which feature is generating the most errors this week, they’d ping the domain owner who would reply when they were available,” explained Ricardo Pramana Suranta, Head of Engineering, DANA. “Now they just ask the agent directly in chat. Anyone on the team can query Mixpanel data in natural language, directly from chat — no waiting, no dependency on the domain owner.””

““Mixpanel provided the sweet spot for engineering, product, and business teams to visualize and understand what happens in the field in a timely manner,” explained Randi Waranugraha, VP of Engineering, DANA. “The hard numbers gave us insights into whether or not an initiative worked, whether or not our customers were getting the best experience.””